The brand new Lancome perfume, La Vie est Belle is a hymn to life and joy.

Perfume is not only a scent. Perfume touches our intimate feelings, our life, our essential being.

These days we are living under pressures: from fashion, media, society etc…

Colletcting things, trying to be someone else are becoming priorities, leaving our being behind.

We have to return to essentiality, to the real significance.

Real beauty is not what media want to dictate.

Real beauty is a choice. The choice of being ourselves. The choice of what we want.

Real beauty is self-consciousness.

Real beauty is knowing what we are and where we want to go.

Our freedom, our happiness are fundamentals.

And Lancome, with La Vie est Belle, wants to state this: you and your joy are the only important matters.

La Vie est Belle doesn’t want to be only an embellishment; La Vie est Belle wants to be an intimate choice and a philosophical statement.

La Vie est Belle is the scent for a strong woman. Created by Olivier Polge for the elegance, Dominique Ropion for the grace and Anne Flipo for the femininity.

Only pure raw materials and three years of work: the result is the La Vie est Belle‘s perfect balance.

Precious Iris (with Jasmin and Orange blossom) and then deep Patchouly lead to a gourmand background made of Vanilla, Fava Tonka, Cassis, Praline and Pear.

Testimonial is the most joyful smile in Hollywood: Julia Roberts.