Make Up For Ever 30th Anniversary

This year is Make Up For Ever 30th Anniversary. Make Up For Ever was born with professional purposes in order to offer a complete range of products for make up artists. Nevertheless Make Up For Ever wants also to be accessible to people.

Make Up For Ever‘s founder Dany Sanz wanted to let people know her art, her knowledge and her experience so she founded Make Up For Ever in 1984.

Indee, she always says that technique is necessary to leave free creativity:

Master unleashes creativity

So, for Make Up For Ever brand’s identity education play a fundamental role. Today Make Up For Ever has 1600 products, it is sold in 60 countries and in more than 2000 stores.

To celebrate Make Up For Ever 30th Anniversary all their iconic eyeshadows will be renewed in packaging. A round, clear case in order to be more handy an practical.

For Make Up For Ever 30th Anniversary the Artist Shadow Collection is going to be released. Dany Sanz personally created the Artist Shadow Collection as a fashion haute couture collection. A brand new range of intense and rich colours, all with 5 different effects: matte, satin, metallic, pearlized and shimmery. The complete range of shadows has been renewed with traditional Make Up For Ever values: creativity, innovation, strictness, passion and open-heartedness.

Make Up For Ever 30th Anniversary

These shadows are finely milled and adhere to the lids perfectly. You can blend them perpetually to create completely new nuances. They have a great lasting power and an amazing colour payoff for a precise application. Every single shade has been studied to achieve its maximum performance.

This is an artisan work which took up three years in order to offer the greatest quality and the most perfect colours from the neutral ones to brights.

Pearlized, Satin, Metallic and Shimmery textures uses two new technologies: