Elizabeth Arden press day: new launches in 2014
Hi! Some days ago I had the chance to be invited to the Elizabeth Arden press day in Milan, where I could see all new Elizabeth Arden launches and novelties we’ll see next year, in 2014.
Starting with skincare, new adds to Prevage line will be launched in January.
There will be:
PREVAGE ® Anti -Aging Cleanser Boosting
Always engaged in scientific research to provide the best defense against time’s ravages, Elizabeth Arden is pleased to present PREVAGE ® Anti- aging Treatment Boosting Cleanser: an anti-aging cleanser that cleanses in depth in three dimensions and sublimates the effect of the treatment PREVAGE ®. The three-dimensional approach to cleanse consists of three different cleaning systems :
- Surfactant System: a gentle and effective foam that removes dirt and impurities from the skin.
- Mechanics and Enzyme Exfoliation: a combination of natural active enzymes and micro-bamboo exfoliate and promote cell renewal, leaving the skin smooth and soft.
- Detoxiquin: a mixture of mushroom extract and hexapeptide that purifies the skin and stimulates the natural cell renewal making it more receptive to the next step in the scheme treatment.
New PREVAGE ® Anti -aging + Intensive Eye Repair Serum
Elizabeth Arden presents the innovative PREVAGE ® Anti -aging + Intensive Eye Repair Serum. A powerful serum for eyes with unique technology-based Idebenone enriched with a complex ultra- regenerating. This serum reduces the appearance of wrinkles, dark circles, bags and loss of elasticity in the eye area. The Arazine ™ leaves the skin more supple and helps reduce the signs of aging. The Thiotaine is an antioxidant that complements Idebenone protective effect against free radicals and environmental aggressions. Idebenone also stimulates the natural regeneration process of the skin, restoring a more youthful appearance.
EIGHT HOUR CREAM SKIN ® PROTECTANT NIGHTTIME MIRACLE MOISTURIZER
Since its launch in 1930, Eight Hour ® Cream Skin Protectant has been recognized as a miraculous treatment by women around the world. Over the years Elizabeth Arden has expanded the range of the line Eight Hour ® Cream, offering its loyal consumers formulas for every need: from the lipcare, hands and body skin protection in the sun. Today Elizabeth Arden presents the latest news, a new advanced formula for the night, lightweight, non-greasy but intensely moisturizing: Eight Hour ® Cream Skin Protectant Nighttime Miracle Moisturizer.
Eight Hour ® Cream Skin Protectant Nighttime Moisturizer Miracle is a unique cream gel, scented with lavender, which deeply nourishes, protects and soothes chapped and dry skin overnight. The silky formula penetrates easily into the skin that absorbs immediately all nutrients.
And what about make up?
PERFECTLY FLAWLESS FINISH MAKEUP SPF 15 NAKED &
FLAWLESS FINISH CORRECTING AND HIGHLIGHTING PERFECTOR
Elizabeth Arden is proud to present the new Flawless Finish Perfectly Nude and Flawless Makeup SPF 15 Finish Correcting and Highlighting Perfector. These new products illuminate the skin, creating the basis for a make up that will make you even more beautiful. The formulas contain a powerful mix of innovative ingredients that correct and protect the skin.
NEW Flawless Finish Perfectly Nude Makeup SPF 15
The new Flawless Finish Perfectly Nude Makeup SPF 15 is a lightweight and breathable foundation that gives a radiant look for the whole day. This exclusive formula instantly reduces skin imperfections, enlarged pores, spots and wrinkles creating the appropriate basis for a make up for the red carpet.
NEW Flawless Finish Correcting and Highlighting Perfector
This lightweight and luxurious concealer has an instant effect of erasing the fatigue’s marks and restores the skin which look radiant and refreshed. Just a touch of Flawless Finish Correcting and Highlighting Perfector to hide blemishes, dark circles, shadows, wrinkles and redness.
The formula is buildable, has a light to medium coverage and it’s rich in moisturizing, antioxidant and reflective pigments that help to correct problem areas and highlight the complextion.
Then we have the Spring Summer 2014 make up collection: Summer Escape (avaible from March 2014).
It will feature:
- Pure Finish Summer Escape Bronzing Powder
- Pure Finish Cool Radiance Highlighter
- Beautiful Color Gloss Stick
- Pure Finish Cream Eye Shadow
- Beautiful Color Define and Highlight Eyeliner Duo
- Beautiful Color High Gloss Nail Lacquer
And the last, great news is the launch of Elizabeth Arden fragrance: UNTOLD.
Behind every woman there is an untold story.
The world never sees a woman’s essence completely revealed, it can only steal a fleeting impression at a time. In those brief moments when the woman is left to discover, you’ll see her sincere smile, her vibrant energy and her natural elegance, but her more intimate story remains hidden, “untold”. To celebrate the mystery and the allure of this modern woman, Elizabeth Arden announces the launch of her new perfume Untold.
The scent is:
Female. Sophisticated. Luxurious. Modern. Sensual.
Each note was chosen to evoke a characteristic of the Untold woman:
Vibrant: spicy pink pepper combined with fresh Bergamot reveal the vibrant optimism and joyful spirit.
Unpredictable: playful fruity accents of pear and black currant remember her soul unpredictable.
Refined: delicate petals of hypnotic Egyptian Jasmine and Gardenia reveal her romantic femininity.
Mysterious: shades of Heart of Patchouli and Sandalwood references to her aura of mystery.
Sensual: the warm notes of Amber Moss wrapped in hypnotic reveal her magnetic sensuality.