I recently noticed this French brand: Etat Pur (www.etatpur.com), they sell in most European countries.

Etat Pur’s concept wants to be innovative and essential: smart price, essential packaging and high quality products.

Etat Pur‘s research centre is the Bioderma’s one: Insitut Esthederm. So, quality is granted.

There are two lines of products: Pure Actives (A+) which are targeted treatments and Biomimetic Skincare (B+), for daily care. You can use them alone or in combination.

Now I want to focus on their Anti Aging Line: there are three steps for every age:



  • A+ Q10 (A01): Slows down the appearance of the first wrinkles and other signs of ageing. Naturally present in the skin, it protects and revitalizes it.


  • B+ Ultra-moisturizing care (B38): Meltingly soft, this creamy gel provides the skin with intensive, long-lasting moisturisation while protecting it from premature ageing.




  • A+ Acmella (A04): Indicated for expression wrinkles on the forehead and eye contour… Acmella oleracea leaf and flower extract with guaranteed spilanthol content.


  • B+ Firming lifting care (B40): Fresh and comfortable, this fluid instantly smoothes features and firms the skin.


  • A+ Mimosa tenuiflora (A10): To repair and restructure mature, fine, fragile skin tissue. Mimosa tenuiflora total bark extract.


  • B+ Redensifying regenerating care (B39): Nourishing and soothing, this cream regenerates and restructures tissue for a visibly redensified skin.


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