I know, I know. You are all tired of traditional fashion campaign with all their stereotypes. A long series of not-so-well-done clichés.
This is how I decided to write a post about the Italian fashion brand Kocca and its new style of communication. This campaign has a strong concept: you can’t buy elegance.
So, this campaign is the way for Kocca to honor women with innate charme and a strong personality. Spontaneous and ironic women with a cool and feminine style.
The Secret of Elegance video wants to express this concept, taking the viewer inside the storytelling with a fantastic story full of suspense. Climate is eccentric in a luxurious Baroque setting.
Scene: the staff is tense and anxious, music is full of apprehension.
Who are we waiting for?
Everyone is restless and stressed out. We see now a female turned, we can’t see her face but she is dressed in a very pompous way. The curtain over the glass falls down and… surprise.
With this video Kocca wants to express an idea of fashion which values the dress thanks to personality; a fashion’s concept more related to real life, without all artifices used by who lives in the public eye.
Do you like this kind of fashion campaign or do you prefer more traditional ones?
Below yu can see some photos from backstage.
This campaign is created by Mosaicoon Viral Media Company. Client website: http://www.kocca.it/ Agency website: http://www.mosaicoon.com/
Credits:
Brand: KoccaAdvertising
Agency: MosaicoonArt
Director: Alessandro Albanese, Gianluca Scuderi
Copywriter: Davide Iacono
Key Account Manager: Marco Perniciaro
Client Service Director: Pietro Sorce
Agency Producer: Annalisa De Simone
Head of Seeding: Marco Imperato
Seeders on project: Gabriella Trapani, Valentina Alba, Alessandra Genco
Director: Alois Previtera
Music composed by: go-Dratta
