Rootbox: a new makeup organizing system

Hi! Today I want to let you know about an exciting crowdfunding project. I’m talking about Rootbox, a new makeup organizer. A Kickstarter campaign has just started, if you want to look to know more details and support the project here it is the campaign’s link:


Rootbox‘s founders were selling their initial designs on Etsy and local craft fairs but now they decided to start this crowdfunding project. I decided to support them because I really like Rootbox‘s organizing system.

Here it is the official description:

The Rootbox is a smart, eco-friendly makeup organizer made to harmonize all your beauty products in one place.
How the Rootbox works: The Rootbox is thoughtfully designed to meet the needs of the everyday woman. This new perspective will make it easier to clean, organize and highlight your makeup vanity.
• Eco-friendly and renewable bamboo
• Unique patent pending lattice system to organize makeup brushes of any size
• Dry your makeup brushes horizontally without affecting its shape & form
• Removable drawer
• Built-in mirror
• Easy to clean by removing the second shelf
• iPhone and iPad friendly


What I like about Rootbox: it is made with eco-friendly bamboo. The design is modern and classy, plus I love multi-purpose products. It makes a super nice brushes holder, thanks to the lattice interior system which display brushes vertically in place. There is a built-in mirror with a small storage for other smaller tools. The three shelves are perfect for drying your brushes horizontally. You can also remove the drawer to store other beauty products. It is perfect to hold and display all the products you need for your daily look.


For more information:
Company Website:
Vimeo Video:

Some informations about the founders:
The Root Theory was created by two childhood friends with a background in graphic and product design. We combine our everyday experiences to create innovative designs where form follows function. Our vision is to revolutionize everyday essentials for women.
While our lives are enveloped with innovation and technology, we noticed that some of our daily essentials have not evolved with current times, like our makeup bags. We decided to create a smarter makeup organizer that will be easy to clean, organize and highlight our beauty essentials. We started selling our initial designs on Etsy and at local craft fairs. Along the way, we received a lot of support and even feedback to improve our design.
After a year of redesigning, we are very excited to officially launch a more versatile and robust Rootbox on Kickstarter. The funding from Kickstarter will help cover our manufacturing cost, time and materials to continue growing our product line. Thank you.

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