YSL – Yves Saint Laurent – Beauté has just launched two new campaigns dedicated both to women and men.


The new female campaign is called YSL Baby Doll Attitude and for this campaign it has been chosen beautiful Cara Delevingne as testimonial. She is the new face for Mascara Volume Effet Faux Cils Baby Doll and for Make-Up Baby Doll Collection created by Lloyd Simmonds.


YSL Baby Doll


Cara Delevingne is the most requested model at the moment: she gained her first Vogue UK cover as “star of the moment” and she won “model of the year” award at British Fashion Awards in 2012.



Lloyd Simmons thought about a “Baby Doll” woman with a rock attitude, and Cara Delevingne represents perfectly this kind of woman with her style. For this campaign, the shooting is by Terry Richardson and Cara Delevingne wears Hedi Slimane; you can see the campaign video at this link:





For La Nuit de l’Homme campaign, the new male fragrance from YSL, it has been chosen Garrett Hedlund, seen on Troy, Friday Night Lights, Eragon, Death Sentence, Tron Legacy. Last month Garrett Hedlund walked on Cannes’ red carpet for Inside Llewyn Davis (Coen).





La Nuit de L’Homme frangrance plays around contrasts and tensions: shadow and light, sharpness and smoothness, freshness and warmth. So this frangrance is built on three olfactory combos from the beginning to the end:

  • first moment: cardamom – bergamot
  • second moment: cedar wood – lavand
  • third moment: vetiver – coumarin




And here there are some photos from the backstage:







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